The thinking layer before the first pixel. I work with founders and brand teams to define the strategic and visual foundation their identity will be built on.

You’ll receive a clear positioning framework, a visual-direction document covering color logic, typography rationale, and material language, plus moodboards and an art-direction playbook for consistent decisions.

Strategy is billed at $100/hour with a 5-hour minimum. We’ll set the working rhythm around your needs, from focused workshops to async review and weekly calls. Projects commonly run between 5 and 20 hours.