The Point Made Method by Kaity Smith-LeisThe Point Made Method by Kaity Smith-Leis
The Point Made MethodKaity Smith-Leis
Cover image for The Point Made Method
The Point Made Method is the ultimate space where strategy, spirit, & stunning visuals align. It closes the distance between where you are and being the owner of your wildly successful dream brand.
This if for those who are serious about their brand's potential growth and want maximum payoff. You want to make money with your business instead of just "getting by". You want to be that boss who has their dream clients eating out of the palm of your hands. My signature package, The Point Made Method, is a full strategically designed brand to do just that.
This is the package you need if you want your brand to look, sound, and be the overall, high-quality pick among the crowd. Combining brand foundation, messaging, market research and archetypes into a strategy that then gets reflected into a full visual library, this package is luxurious in a way those DIY options could never measure up to.

What's included

Brand Foundation
Name + Tagline Mission & Vision Statement Brand Story Measurable Goals Brand Values Demographic Bio Problems → Solutions Unique Selling Proposition
Market Gap Research
5 Main Competitor Analysis Strategic Gap Report Gap Utilization Direction
Messaging Framework
Brand Voice Messaging Framework Word Bank
Brand Tone & Personality Workup
Brand Archetype Synesthesia Mood board
Logo Suite Design
Logo Suite Design Primary Logo Secondary Stacked Wordmark Horizontal Wordmark Icon
Professional Color Palette Development
Primary Colors Secondary Colors Accessibility Rating Color Theory
Patterns & Textures
Brand pattern & texture designs
Typography Systems
*does not include cost of typefaces.
Imagery Direction
With starter stock library
Premium Business Cards
100 premium printed business cards
Email Signature Template
Email Signature Template for you and your whole company to use.
Brand guideline document
Brand guideline PDF for easy use and organization.
Live 1:1 Edit Consultation
1 round of live edits with your designer.
Live 1:1 Strategy Consultation
Live consultation with your brand strategist
Notion Client Portal
Notion portal for you to see live project status, updates and research.
The CEO Lounge Access
My all-in-one business management Notion dashboard with 20+ tools to run your successful business like a professional.
Know Your Buyer Type Guide
The Know Your Buyer Type Guide is your secrete weapon to getting into the psyche of your ideal client.
FAQs
Yes! I have a number of payment plan options for you to have maximum investment flexibility.
Unlike template-driven solutions, I create tailor-made brands backed by strategic thinking. With over a decade of design experience, I focus on the art of brand development while maintaining a practical approach to business growth.
Onboarding call runs about an hour. Revision calls range depending on project scope but can run an hour or two. Delivery calls can run anywhere from one to three hours.
When we have our onboarding call, we can determine any additional items needed and put them through the same project flow.
I send everything over in one shot using We Transfer. This makes delivery easy and organization a breeze.
Absolutely. Unlike some design services, you receive full legal ownership of all design assets upon final payment. Your brand belongs to you—period.
Yes! While I'm proudly Midwest-based, I work with clients across the world through my streamlined remote process that maintains personal connection without geographical limitations.
Example work
Wildflower and Wren Brand Revitalization Project
Strategic Brand Design for PowerED Plans
Compass NP in Psychiatry Brand Design
Starting at$6,500
Schedule a call
Duration4 weeks
Service provided by
Kaity Smith-Leis proTomah, USA
$5k+
Earned
3
Paid projects
5.00
Rating
79
Followers
The Point Made MethodKaity Smith-Leis
Starting at$6,500
Schedule a call
Duration4 weeks
Cover image for The Point Made Method
The Point Made Method is the ultimate space where strategy, spirit, & stunning visuals align. It closes the distance between where you are and being the owner of your wildly successful dream brand.
This if for those who are serious about their brand's potential growth and want maximum payoff. You want to make money with your business instead of just "getting by". You want to be that boss who has their dream clients eating out of the palm of your hands. My signature package, The Point Made Method, is a full strategically designed brand to do just that.
This is the package you need if you want your brand to look, sound, and be the overall, high-quality pick among the crowd. Combining brand foundation, messaging, market research and archetypes into a strategy that then gets reflected into a full visual library, this package is luxurious in a way those DIY options could never measure up to.

What's included

Brand Foundation
Name + Tagline Mission & Vision Statement Brand Story Measurable Goals Brand Values Demographic Bio Problems → Solutions Unique Selling Proposition
Market Gap Research
5 Main Competitor Analysis Strategic Gap Report Gap Utilization Direction
Messaging Framework
Brand Voice Messaging Framework Word Bank
Brand Tone & Personality Workup
Brand Archetype Synesthesia Mood board
Logo Suite Design
Logo Suite Design Primary Logo Secondary Stacked Wordmark Horizontal Wordmark Icon
Professional Color Palette Development
Primary Colors Secondary Colors Accessibility Rating Color Theory
Patterns & Textures
Brand pattern & texture designs
Typography Systems
*does not include cost of typefaces.
Imagery Direction
With starter stock library
Premium Business Cards
100 premium printed business cards
Email Signature Template
Email Signature Template for you and your whole company to use.
Brand guideline document
Brand guideline PDF for easy use and organization.
Live 1:1 Edit Consultation
1 round of live edits with your designer.
Live 1:1 Strategy Consultation
Live consultation with your brand strategist
Notion Client Portal
Notion portal for you to see live project status, updates and research.
The CEO Lounge Access
My all-in-one business management Notion dashboard with 20+ tools to run your successful business like a professional.
Know Your Buyer Type Guide
The Know Your Buyer Type Guide is your secrete weapon to getting into the psyche of your ideal client.
FAQs
Yes! I have a number of payment plan options for you to have maximum investment flexibility.
Unlike template-driven solutions, I create tailor-made brands backed by strategic thinking. With over a decade of design experience, I focus on the art of brand development while maintaining a practical approach to business growth.
Onboarding call runs about an hour. Revision calls range depending on project scope but can run an hour or two. Delivery calls can run anywhere from one to three hours.
When we have our onboarding call, we can determine any additional items needed and put them through the same project flow.
I send everything over in one shot using We Transfer. This makes delivery easy and organization a breeze.
Absolutely. Unlike some design services, you receive full legal ownership of all design assets upon final payment. Your brand belongs to you—period.
Yes! While I'm proudly Midwest-based, I work with clients across the world through my streamlined remote process that maintains personal connection without geographical limitations.
Example work
Wildflower and Wren Brand Revitalization Project
Strategic Brand Design for PowerED Plans
Compass NP in Psychiatry Brand Design
$6,500