
The Point Made Method
Starting at
$
6,500
About this service
Summary
FAQs
Do you offer payment plans?
Yes! I have a number of payment plan options for you to have maximum investment flexibility.
Why should I hire you instead of someone else?
Unlike template-driven solutions, I create tailor-made brands backed by strategic thinking. With over a decade of design experience, I focus on the art of brand development while maintaining a practical approach to business growth.
How much 1:1 time will I get with you?
Onboarding call runs about an hour. Revision calls range depending on project scope but can run an hour or two. Delivery calls can run anywhere from one to three hours.
I want more than just what is listed, how do I add on items?
When we have our onboarding call, we can determine any additional items needed and put them through the same project flow.
How do I get my files?
I send everything over in one shot using We Transfer. This makes delivery easy and organization a breeze.
Do I own all the design assets once the project is complete?
Absolutely. Unlike some design services, you receive full legal ownership of all design assets upon final payment. Your brand belongs to you—period.
Do you work with businesses outside the Midwest?
Yes! While I'm proudly Midwest-based, I work with clients across the world through my streamlined remote process that maintains personal connection without geographical limitations.
What's included
Brand Foundation
Name + Tagline Mission & Vision Statement Brand Story Measurable Goals Brand Values Demographic Bio Problems → Solutions Unique Selling Proposition
Market Gap Research
5 Main Competitor Analysis Strategic Gap Report Gap Utilization Direction
Messaging Framework
Brand Voice Messaging Framework Word Bank
Brand Tone & Personality Workup
Brand Archetype Synesthesia Mood board
Logo Suite Design
Logo Suite Design Primary Logo Secondary Stacked Wordmark Horizontal Wordmark Icon
Professional Color Palette Development
Primary Colors Secondary Colors Accessibility Rating Color Theory
Patterns & Textures
Brand pattern & texture designs
Typography Systems
*does not include cost of typefaces.
Imagery Direction
With starter stock library
Premium Business Cards
100 premium printed business cards
Email Signature Template
Email Signature Template for you and your whole company to use.
Brand guideline document
Brand guideline PDF for easy use and organization.
Live 1:1 Edit Consultation
1 round of live edits with your designer.
Live 1:1 Strategy Consultation
Live consultation with your brand strategist
Notion Client Portal
Notion portal for you to see live project status, updates and research.
The CEO Lounge Access
My all-in-one business management Notion dashboard with 20+ tools to run your successful business like a professional.
Know Your Buyer Type Guide
The Know Your Buyer Type Guide is your secrete weapon to getting into the psyche of your ideal client.
Example projects
Recommendations
(5.0)


Recommended
I was really impressed with Kaity’s work on my brand package. She ls really easy to work with, was very well-organized and was super creative in her ability to really understand my vision for this business. I’d definitely recommend her and will be using her services going forward when needed!


Recommended
Fantastic working with you! Kaity always delivers the best work & designs.


Recommended
Kaity did an amazing job for our client! Her creativity, professionalism, and attention to detail exceeded expectations. I highly recommend her for any project—she’s a true asset who delivers exceptional results!


Recommended
Excellent experience working with Kaity on the branding project for our client! Professionalism and quality of work is excellent from Kaity!
Duration
4 weeks
Skills and tools
Industries