The Brand Standard

Pro

Kaity Smith-Leis

Starting at

3,229

About this service

Summary

The Brand Standard from Point Made Studio delivers comprehensive, high-impact branding, giving ambitious businesses the market presence they deserve without the traditional timeline. Our intensive process transforms your vision into a complete brand package including primary and secondary logos, color palette, typography system, social media templates, business card design, email signature, and brand guidelines—all crafted with precision and purpose after a strategic discovery session. You’ll receive the personalized attention of a boutique studio with the efficiency modern businesses demand, ensuring your brand makes its point in the market immediately and effectively.

This offer is exclusive for businesses just gettings started, solo-ran businesses and those with a small employee base. If you have any questions about your qualifications for this offer, reach out to info@pointmadestudio.com.

Process

Starting with an onboarding call where I will go through your brand's vision and direction. After I have a concept down including vision write-up, mission statement and moodboard, I will start working on your brand visuals: logo suite, color pallet, typefaces and patterns. After the final brand is complete, you will receive all a package of all files to get your brand going.

FAQs

What if I want edits?
2 rounds of revisions are included in the initial pricing. Additional rounds are available starting at $50/round.
I want more than just what is listed, how do I add on items?
When we have our onboarding call, we can determine any additional items needed and put them through the same project flow.
Can you do it for cheaper?
Creating a strategic brand that is going to be effective in capturing your audience takes time and years of experience to create. If you are having issues with the pricing, we can go over possible solutions during our onboarding meeting.

What's included

Brand Strategy Call
Brand creative direction and strategy questionnaire.
Creative Direction, Vision and Moodboard
A breakdown of all the details including visual direction and brand strategy.
Logo Design Suite
- Primary Logo - Secondary Logo - Icon
Color Pallet
3 - 5 Color Pallet with values and descriptions.
Typefaces
The fonts can be free or paid. If paid, fonts costs are the responsibility of the client.
Brand Patterns
Two seamless brand patterns that will be optimized for both print and digital use.
Brand Startards PDF
PDF laying out all branding details, concepts and directions
Revision rounds
This package is open to having 2 modification rounds. Additional revision rounds start at $50/round.

Example projects

Strategic Brand and Merch Design - Wildwood Acres

Strategic Rebrand for Sherwood Concrete

Recommendations

(5.0)

Benjamin Bachman • 360 Outdoor Media Group

Client • Dec 13, 2024

Recommended

Kaity did an amazing job for our client! Her creativity, professionalism, and attention to detail exceeded expectations. I highly recommend her for any project—she’s a true asset who delivers exceptional results!