Rather than simply cutting down the hero film, this piece goes back into the campaign's visual language and finds a different way into the material. Individual gestures, details, compositions, and unexpected moments become the story, reshaped into something faster, more immediate, and native to social without losing the character of the original work. It's an example of how I approach repurposing: don't make a smaller version of the main piece—find another story hiding inside the same material.

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A bold, stylized fashion film built around performance, movement, color, and attitude. The edit moves between striking portraiture and more abstract visual moments, using rhythm, contrast, and unexpected compositions to create something that feels less like a conventional campaign and more like a moving editorial. The goal was to create a distinct visual world—one where the personality of the talent, styling, cinematography, and edit all work together to give the piece its own energy and identity.

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Paris, bottled. A sun-soaked social campaign for Juliette, a French peach liqueur, built around the effortless romance and everyday electricity of Paris. Rather than treating the city as a backdrop, I wanted it to feel like a character—warm, flirtatious, slightly chaotic, and alive. The piece moves through streets, cafés, stolen glances, passing faces, architecture, and small moments of Parisian life, using a loose, observational shooting style and rhythmic editing to create something that feels less like a traditional liquor ad and more like a memory from a particularly good afternoon. I directed, shot, and edited the campaign with an emphasis on texture, movement, color, and atmosphere, translating Juliette's distinctly French identity into a piece of lifestyle storytelling designed to make the audience want the feeling surrounding the product as much as the product itself.

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Cover image for I designed and built the

I designed and built the website for Story Ave Studios, a nonprofit creative education organization connecting young people with professional tools, mentors, technology, and pathways into the creative industries. The challenge was bigger than simply building an attractive nonprofit website. Story Ave serves several very different audiences—schools, educators, creative professionals, technology companies, institutional partners, and potential funders—so the site needed to communicate an ambitious model quickly without overwhelming the visitor. I developed the site around a clear visual and narrative hierarchy, turning a complex organization into an experience that's easy to understand and explore. The design combines bold typography, editorial layouts, custom graphics, photography, program showcases, and focused calls to action while giving the organization room to grow into new programs, partnerships, and markets. I handled the site architecture, UX, visual direction, copy, design, and build, creating not just a website but the primary digital expression of the Story Ave brand. The result is a modern, highly visual platform that communicates both the mission and the scale of the idea: connecting schools, studios, industry, technology, and emerging creative talent within one ecosystem. Visit the site: storyavestudios.org (http://storyavestudios.org)

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Ryan Moore

Creative Producer/Director | Video, Web & Digital Systems