Ruby Creative Studio
Independent commercial designer for brands & digital
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Logo & Brand Identity Design for Businesses
I create distinctive logo and brand identity systems that give businesses a clear, professional, and recognizable visual presence.
Whether you’re launching a new business, refreshing an existing brand, or building a more cohesive visual identity, I develop the core visual elements your business needs to present itself consistently across digital and physical touchpoints.
I work across industries and adapt each identity to the business, audience, positioning, and desired brand personality not a one-size-fits-all template.
What I can design
• Logo design
• Primary & secondary logo variations
• Wordmarks & monograms
• Brand marks & symbols
• Color palettes
• Typography systems
• Brand guidelines
• Business cards
• Letterheads
• Envelopes
• Social media brand assets
• Marketing materials
• Packaging direction
• Digital brand assets
• Promotional materials
• Brand launch visuals
My approach
I start by understanding your business, audience, positioning, and visual direction before developing the identity.
The goal is to create a visual system that feels intentional and works beyond the logo—across your website, social media, packaging, marketing materials, and other customer touchpoints.
What you receive
Depending on your selected scope:
• Custom logo concept(s)
• Refined final logo
• Logo variations
• Color palette
• Typography direction
• Brand identity elements
• Brand guidelines
• Selected branded applications
• High-resolution digital exports
• Print-ready files where required
Suitable for
Startups, small businesses, established brands, ecommerce businesses, restaurants, hospitality brands, beauty and skincare brands, fashion labels, wellness companies, professional services, technology businesses, consumer brands, and businesses across other industries.
Whether you need a focused logo or a complete visual identity, I can build a cohesive brand presence around your business.
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I designed a Creative Campaign Ad for Redbull
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Almar Resorts Hospitality Promotional Campaign
Project type: Hospitality • Resort Marketing • Campaign Creative • Digital Advertising
Overview
A luxury hospitality promotional campaign created for Almar Resorts, designed to turn the resort experience into visually compelling marketing content.
The creative direction focuses on showcasing the destination, accommodations, lifestyle, and guest experience through premium, editorial-style promotional visuals designed to capture attention and encourage bookings.
Creative Approach
Rather than relying on straightforward property photography, I developed promotional concepts that sell the experience of staying at the resort: from relaxing in beautifully designed spaces to enjoying the destination, dining, amenities, and getaway experience.
The campaign combines aspirational hospitality imagery with concise messaging and clear calls to action, creating a visual system that can be adapted across different promotional campaigns and digital channels.
Creative Deliverables
Resort promotional advertisements
Room and suite promotional creatives
Destination and getaway campaigns
Hospitality lifestyle advertising
Amenities-focused promotional visuals
Dining and experience promotions
Seasonal / vacation campaign concepts
Social media advertising creatives
Digital promotional banners
Campaign headline and CTA concepts
Design Focus
Luxury hospitality • Art direction • Campaign design • Promotional advertising • Visual storytelling • Digital marketing • Social media creative
Objective
To create a premium visual identity for resort marketing that makes the destination feel desirable, memorable, and worth experiencing while maintaining a polished luxury-hospitality aesthetic.
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From product image → advertising creative.
I took a simple Rhode Peptide Lip Tint product image on a white background and redesigned it as a premium digital ad creative.
The goal was to transform a straightforward product shot into something with stronger visual storytelling and campaign presence.
What I created:
• Creative direction
• Product-focused art direction
• Visual composition
• Lighting and product presentation
• Typography and messaging
• Campaign styling
• Ad-ready digital layout
The original product image provided the starting point. I developed the surrounding creative direction and advertising treatment to give the product a stronger visual presence.
Self-initiated concept — created as a portfolio exploration.
Interested in creating product-led advertising that makes your brand stand out? Let’s work.
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