Sahil Roy
UX & Service Designer crafting human-centered systems
Hi Designers and Lurkers,
I just created a brand identity for a very niche market of wanderers.
š£ļø NIJA means crossing paths
š¼ The panda symbolizes the calm and paradise of vegetation
NJIA PANDA is a travel boutique company that provides tented lodges and predefined packages for travelers.
P.S. It is my first time ever using Photoshop for a mock-up. š«£
Tell me your thoughts in the comments: if you were designing for a similar brand, what would you change? š¤
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Chaudhary Brand Identity Design
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I created a complete visual identity for Chaudhary, which included a logo system, color palette, type choices, and motion design.
The goal was more than just making things look good. I aimed to build a strong brand presence that stands out on its own.
I made sure every part of the identity stayed consistent across digital, print, and motion. I also provided clear guidelines so the brand can last long after the project ends. This is my specialty: transforming a brand from a name into a cohesive system.
I'm open to new brand identity projects. What are you working on?
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MF Bharat (https://www.mfbharat.com/https://www.mfbharat.com/) is a live mutual fund investment platform built for every Indian investor. I worked as end-to-end designer and frontend contributor across the full web surface ā dual-theme design system, fund discovery and detail pages with live performance charts, AMC browsing, a four-tool calculator suite, and a KYC-to-investment flow designed for first-time investors. AMFI-registered, live across 500+ cities.
Role: Product Design, Design System, Frontend (Web)
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