pro
Sahil Roy
UX & Service Designer crafting human-centered systems
New to Contra
Sahil is ready for their next project!
Mainframe is a conceptual AI studio — brand system + full multi-page website, built entirely in Stitch. Landing page with animated states, five inner pages (Labs, Studio, Services, Openings), and a complete DESIGN.md (http://DESIGN.md) covering color, type, and layout. Monochromatic, editorial, cinematic. The kind of system that usually takes weeks — done in one session.
Started with brand tokens, used them as the foundation for every page. Iterated hover states and animations without leaving the design context. The generated DESIGN.md (http://DESIGN.md) became the actual handoff doc.
Fastest I've gone from concept to a coherent multi-page system. Want: auto-propagating token updates across pages, finer motion controls, native multi-page navigation. Otherwise — best design-gen tool I've used since Figma got auto-layout.
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Working on something for a merch brand right now and it's shaping up 🔥
Can't share too much yet — but the kind of e-commerce experience where browsing actually feels like browsing.
Full case study drops when it's live. Watch this space.
— Available for select projects this summer
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Just wrapped a custom store build and I'm genuinely proud of this one.
Minimal. Clean. The kind of ecommerce experience that doesn't shout—it just works. Product pages that breathe. A checkout flow so smooth it almost feels intentional. Collections that actually make sense when you're browsing.
The hero hits different when you scroll through it live. Real product imagery. Real storytelling. The whole vibe just clicks.
This is what I build for brands that know design matters. No template defaults. No generic flows. Just a store that converts because it feels right.
Demo's ready to show—thinking this could be something special for the right founder.
→ DM if you're building something like this.
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Designed & directed a 25-second hero video for RUSH, blending seamless storytelling with neon aesthetics. One continuous camera flow—no hard cuts. Lime green, cyan, and golden-hour lighting track the emotional arc: morning ritual → gym grind → product reward.
Narrative-driven, Gen Z-native, made for social but feels like a real film.
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I set a quick design challenge for myself: What would a high-end landing page look like for a national defense contractor or a private drone dealer? 🚁🔥
Check out my latest UI/UX concept: a cinematic, dark-mode experience for a next-gen tactical drone called "The Executioner." The goal was to blend intense military aesthetics with a sleek, minimalist tech UI.
Let's hear your thoughts in comments!
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Most apps in this space are just calendars with a coat of paint. Mane wanted something different — a platform where clients feel like they're picking an artist, and stylists actually have the tools to run their business.
I designed the full flow. Discovery. Booking. Dashboard. Everything from "find someone near me" to "Good morning, Elias — here's your week."
Clean, editorial, no noise.
Want in?
I take 1–2 projects a month — and both slots for June are almost gone. If you've got something worth building, now's the time to reach out.
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Some brands don't belong in templates.
Nocturne is a luxury skincare concept built entirely from scratch on Shopify — no Dawn, no pre-built theme. Every section, every interaction, every detail was designed and coded to feel like the brand deserved: dark, deliberate, and quietly premium.
The kind of store that makes visitors slow down.
-Roy
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The device does the work. The design earns the trust.
IoT UI explorations from my process — where precision meets feel.
→ Roy Studio
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Therapeutic Coaching Website Design
Designed a welcoming, professional website for a life coaching practice. The site balances approachability with expertise — featuring service positioning, client testimonials, and integrated booking. Clean visual system that builds trust and converts visitors into clients.
Full-stack website design for therapeutic coaching practice. Conversion-focused, responsive, and brand-consistent.
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Rome has been photographed a million times. I wanted to make something that felt like you were actually there at 2am — alone, walking, touching the stone.
So I built a narrative thread: a lone wanderer, seen only from behind, moving through the city across 10 shots. Colosseum from above. Trevi at midnight. A gloved hand pushing open a cathedral door. Candlelit wine. All AI-generated inside Melius.
Veo 3 + Kling 3.0 + ElevenLabs score. My entry for the Melius challenge on Contra. Roma Aeterna.
#Melius #CreativeAI #TravelFilm #ContraChallenge
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Designing for "Serenity" 🍃✨
Where nature meets luxury. I created a complete visual identity for a hypothetical eco-resort, covering everything from the architectural concept to the mobile booking interface.
This motion piece sets the tone for the brand—calm, sustainable, and immersive.
Scope:
✅ Brand Identity
✅ UI/UX Design
✅ Architectural Concept
What’s your vibe: The bamboo villa exterior or the zen bedroom interior? Let me know! 🏡
Case Study: https://contra.com/p/c7mXL6le-serenity-eco-resort-brand-visualization?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=royflows
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SERENITY Eco-Resort Brand Visualization
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AETHER: AI-Generated Luxury Brand Identity Project
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Santa's Battlegrounds: Holiday Royale 2025
What if Christmas wasn't about giving, but surviving? For the 2025 Holiday Challenge, I wanted to reimagine the North Pole as a high-stakes Battle Royale arena (inspired by PUBG and Fortnite), blended with a classic Pixar-style aesthetic.
A 20-second high-octane trailer that flips the script on holiday cheer. Winner, Winner, Turkey Dinner! 🦃🎄
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Santa went Dark Mode. ⚫️🔴
Designing the "Mission Control 2025" dashboard wasn't just about pixels—it was about tension.
Visuals: Cyberpunk aesthetic in Figma.
Motion: Precision curves via Magic Path.
Vibe: Sci-fi orchestration via Suno.
Who says holiday apps have to be cute? Let's make them epic.
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Chamberly Brand Design Project
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Dhansaarthi: The North Star of Wealth - Brand Identity
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