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Roots design
We design products, websites & marketing that convert.
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Landing Page Hero Section - Ecommerce
Exploring two onboarding directions for a hotel booking app.
One focuses on clean, minimal login, while the other leans into visual storytelling to set the travel mood from the first screen.
Same goal, different experiences testing how first impressions shape trust and intent.
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Designed a scalable transactions dashboard for a fintech web app — built to handle high transaction volumes without overwhelming the user.
Clear grouping by month, smart categorization, quick filters, and import/export actions help users track spending with confidence and...
Working on a fintech web app 🚀
Here’s the import flow for uploading previous months’ bank statements, built to feel effortless, clear, and reassuring.
From drag-and-drop uploads to progress states, every detail is designed to reduce anxiety around financial data imports.
