Romario Dudok van Heel
Strategic Creative Director shaping culture.
New to Contra
Romario is ready for their next project!
This one started with a conversation about sound. About how certain periods just felt different. You can hear it instantly, not because it’s perfect, but because it has character. Today, you can make anything sound clean. But that doesn’t automatically give it feeling.
That’s...
Creative DirectionGraphic DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopbrandingworkinprogress
Building a universe, not a brand.
I recently led the design and direction of the Lyfe Cycle rebrand, in collaboration with Moxie Creatives.
A few frames offer a glimpse into the thinking behind the work.
Most brands don’t fail in execution.
They fail in direction.
At NOTGOOD, we help founders make the decisions that actually shape a brand. Before it becomes expensive to fix.
Clarity first. Everything else follows.