Romario Dudok van Heel
Strategic Creative Director shaping culture.
A lot of founders think they need better design.
What they actually need is alignment.
Between:
– what they say
– what they show
– what they’ve become
Without that, design just makes the confusion look nicer.
Messing around in Unicorn Studio, really fun.
https://unicorn.studio/remix/Ub4sGaVrPbQfWmYq5NZY
This one started with a conversation about sound. About how certain periods just felt different. You can hear it instantly, not because it’s perfect, but because it has character. Today, you can make anything sound clean. But that doesn’t automatically give it feeling.
That’s...
Creative DirectionGraphic DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopbrandingworkinprogress
Building a universe, not a brand.
