Rohan Gupta
Marketplace Growth & Commercial Strategy
New to Contra
Rohan is ready for their next project!
Vendor Negotiation & Channel Strategy:Led external negotiations and commercial planning across vendors and partners, balancing growth, profitability, and strategic priorities. Experience included deal structuring, commercial tradeoff analysis, and cross-functional execution across ecommerce and platform environments
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Commercial Strategy & P&L Growth: Managed commercial decisions across a $500M+ business, contributing to 44% topline growth and 7% margin improvement through category expansion, partnership development, and stronger decision support. Built KPI and governance mechanisms to improve executive alignment and growth planning.
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TikTok Shop Growth & Live Commerce:
Supported onboarding of 90+ sellers and helped scale category GMV through product launches, pricing, creator alignment, and activation strategy. Also supported a $1M live commerce program that contributed to GMV growth and retention improvements.
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Seller Onboarding & Marketplace Growth:
Built and managed a 500+ seller pipeline targeting 10K+ SKU gaps, improved onboarding through structured GTM alignment, and supported a tooling launch that reduced seller time-to-live by 36%. Focused on seller activation, onboarding friction, assortment prioritization, and faster ramp to first sale.
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