Ritu Vaghela's Work | ContraWork by Ritu VaghelaRitu Vaghela
Turning scrolls into sales with strategy, creativity!
Week 2 of #ContraQuest
This is Alo Coco — a vibrant coconut beverage brand.
The visual direction blends playful energy with clean structure. Rounded typography, bold colorways, and simple layouts create a system that feels fresh, approachable, and shelf-ready.
I explored the identity across logo variations, packaging, and product mockups, making sure each flavor stands out while staying part of one cohesive brand world.
Tools used: Adobe Illustrator & Adobe Photoshop.
Hi, I’m Ritu 👋
New to Contra and loving the creative energy here. Always happy to connect with fellow designers 😊 LightLab is a photography brand built on the balance of creativity and technical precision.
The Visual Strategy
The logo blends two expressive forms:
“light” — A graceful serif wordmark capturing softness, emotion, and the natural beauty of light.
“lab.” — A bold, modern typographic block symbolizing experimentation, structure, and craft.
Together, they create a minimal yet striking identity that reflects LightLab’s essence — where artistry meets technique. From kitchen chaos to scroll- stopping reels🍳✨Every chop, stir, and sizzle captured perfectly! Turning everyday salon moments into scroll-stopping magic ✨ From snips to clips, every cut counts! 💇♀️💖