JK Remon
Web Analytics & Conversion Tracking Expert | GA4 | GTM |Meta
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Implemented Pinterest Tag to accurately measure website conversions and user actions from Pinterest Ads. Configured standard events using Google Tag Manager,and validated tracking to ensure reliable conversion data, accurate attribution, and improved campaign optimization. The setup enables Pinterest Ads to optimize delivery and improve advertising performance.
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Implemented Google Ads Conversion Tracking and Enhanced Conversions to improve conversion measurement and campaign optimization. Configured purchase and lead conversion tracking using Google Tag Manager and Google Analytics 4, Ensuring accurate attribution and reliable reporting. The implementation helps Google Ads optimize bidding strategies, improve conversion accuracy, and maximize Return on Ad Spend (ROAS). All conversions were tested and validated before deployment.
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Implemented Meta Pixel and Conversion API (CAPI) for accurate browser and server-side conversion tracking. Configured standard ecommerce events, enabled event deduplication, and optimized Event Match Quality to improve attribution and Meta Ads optimization. All events were tested and validated in Meta Events Manager to ensure reliable conversion tracking.
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This project showcases a complete GA4 ecommerce tracking implementation for a Shopify store using Google Tag Manager (GTM). All key ecommerce events were configured and verified in GA4 Debug View to ensure accurate conversion tracking and reliable analytics data.
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