Razvan Sabau

"My cousin’s good at drawing... he can make my logo!"

Perfect. Let him draw you into bankruptcy too.

Look — your brand isn’t a pizza flyer.

It’s not about "cool" designs.

It’s about clarity, consistency, and strategy.

Talent ≠ branding.

Knowing Photoshop ≠ knowing how to position a...

"I just need a logo. Maybe something from Canva..." Cool. And I just need a roof — no house, thanks. Here’s the truth: Your logo is not your brand. Your colors aren’t your strategy. And pretty design without depth won’t build trust. Brand identity is not decoration — it’s...

"I'm building a brand, just trying new things!"

Nope. You're building confusion.

Being spontaneous with your content, your colors, your logo...might feel creative, but it kills trust.

A real brand isn't something you reinvent every week.

It’s built on clarity. Consistency....

I don’t offer social media or web design anymore. Here’s why.

I used to do it all: socials, websites, logos…

But the more I worked with brands, the clearer it became:

Without a solid Brand Identity, nothing else really works.

Your posts won’t convert.

Your website won’t speak to the...