!! Keyword research without a Seed Keyword = Farming without seeds.!!
Nothing grows.
What is a Seed Keyword?
It is a 1-2 word main topic. Everything starts here.
Example:-- Your SaaS is a "project management tool".
Seed Keyword = "project management"
Now you can grow 500 keywords from this one seed.
4 Big Roles of Seed Keywords:--
The Starting Point of Research
Put the seed in Google. Check "Related searches".
Put the seed in SEO tools. Get 1000 ideas.
No seed = no direction.
Builds Topic Authority
Cover one seed in depth.
Write 10 blogs on "project management".
Google sees you as an expert. You rank.
Base of Your Content Cluster
Seed = Pillar Page
Everything else = Cluster Pages
Structure:-- Seed "CRM" ā Clusters "CRM pricing", "CRM for real estate", "CRM vs Excel."
Internal links help you own the full topic.
Wrong Seed = Wrong Traffic
Seed "free tools" brings non-buyers.
Seed "best software for enterprise" brings buyers.
Intent starts with the seed.
Rule for SaaS Writers:--
Always have 3 types of Seeds:
Problem Seed:-- "team collaboration issues."
Solution Seed:-- "project management."
Brand Seed:-- "Asana alternatives."
Pro Tip I use:--
Client says, "We sell HR software."
I create seeds:-- "employee onboarding", "payroll automation", "attendance tracking."
One client brief = 3 content angles from 3 seeds.
What is your Seed Keyword?
Comment below. I will reply with 10 blog ideas from it.
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I've been exploring this intersection through my writing and digital work. If you want to go deeper, visit my articles:--
š My Website š https://lnkd.in/gvFUbiPF
(https://lnkd.in/gvFUbiPF)š My Medium š https://lnkd.in/gWCiw_VB
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