Abel Getachew
High-Retention Video Architect | Motion Graphics Designer
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New Year visuals for Studio Kelem. This project integrates the firm's brand DNA into a custom motion design piece. Designed to be both unique and engaging, the post generated significant traction and served as a high-impact touchpoint for the brand’s community.
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Developed a high-retention architectural showcase using custom motion tracking and rhythmic editing. The video was engineered for interactive engagement, allowing viewers to "play" the architectural reveals by syncing their physical Thumb with the beat.
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This is an architectural explainer video I produced for Studio Kelem Interiors, a firm specializing in high-end interior and architectural design. My goal was to translate complex design processes into a visual narrative using architectural diagrams and presentation styles. The video successfully bridged the gap between technical decision-making and client engagement, receiving excellent reviews across multiple platforms.
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