rajesh kulkarni
AI Commercial Director | Cinematic Ads for Modern Brands
New to Contra
rajesh is ready for their next project!
Pulse On – Fictional Energy Drink Commercial
Every product has features. Great brands have a story.
For this concept, I wanted to move beyond a traditional energy drink advertisement. Instead of telling people that Pulse On gives energy, I visualized what that energy feels like when it matters most.
Two exhausted trekkers, one impossible challenge, and a single decision. The commercial transforms an ordinary product benefit into an emotional, cinematic experience that audiences can remember.
From concept development and script writing to storyboarding, creative direction, AI production, editing, sound design, and final color grading, every stage was crafted to demonstrate how storytelling can elevate a brand beyond product specifications.
Why this approach works
* Story before selling.
* Emotion before explanation.
* Visual experience instead of product claims.
* Premium cinematic language that strengthens brand perception.
A memorable narrative designed to make the brand, not just the product, unforgettable.
This is a conceptual commercial created to showcase Motion M Studio's storytelling and creative direction capabilities. 😊 🙌
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ABC Perfume is a fictional UGC-style fragrance commercial created as a portfolio project to blend authentic storytelling with premium luxury aesthetics. The concept follows a natural user experience before transitioning into a cinematic brand moment, showcasing how AI can create engaging product advertisements that feel both relatable and aspirational. From concept development and creative direction to AI asset generation, editing, sound design, and final delivery, the project demonstrates an end-to-end AI commercial production workflow.
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Muncho is a fictional snack commercial created as a portfolio project to demonstrate how emotion-driven storytelling can elevate everyday consumer products. Rather than focusing solely on the product, the commercial builds a memorable narrative around the joy of sharing and togetherness, supported by cinematic visuals, expressive performances, and premium pacing. The project showcases an end-to-end AI production workflow, combining creative direction with modern generative tools to produce a high-quality brand commercial.
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VX is a fictional AI glasses commercial created as a portfolio project to explore how wearable technology can simplify everyday life. The concept follows people in common situations, misplacing keys, forgetting important items, and losing track of daily essentials, while VX intelligently helps them recover what matters. Designed with a clean, cinematic style, the commercial focuses on practical innovation, emotional storytelling, and premium visual direction, demonstrating how AI can be used to create compelling brand films for future technology products.
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