How I structure every Figma file, so clients can review it and developers can build from it without a call:
• Cover: project name, status and the latest update
• 01 Sitemap + flows: what pages exist and how people move between them
• 02 Wireframes: structure before style
• 03 UI...
One template. 15 locations. Zero developer tickets.
This is how I structure a multi-location site in Webflow CMS, the same pattern behind the Wright Implement build (15 John Deere dealerships):
• Locations collection: name, address, phone, hours, map link and a multi-reference to...
Tokens, then components, then pages. Every site I build starts with a tiny design system.
• Color tokens: 5 colors with a job each (ink, brand, accent, surface, success)
• Type scale: display, heading and body, and nothing in between
• Components: buttons, cards and inputs built...
Moving platforms? Here's how not to lose your Google rankings.
The checklist I run on every migration, from Wix, Squarespace or an old WordPress site to Webflow, Framer or a new WordPress build:
• Crawl the old site and export every URL, title and meta first
• Build a redirect map:...
How a website AI assistant actually works (the version I build):
• Sources: your pages, PDFs, FAQs and policies
• Index: split into small passages, turned into vectors, stored with their source URL
• Retrieve: a visitor asks, the 5 closest passages are found, and only those go to...
