Rajan Kalsi's Work | Contra
Work by Rajan Kalsi
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Rajan Kalsi
Digital Solutions Consultant
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Vancouver, Canada
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Vancouver, Canada
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Website Designer, Content Creator & Project Manager — Thrive+ Supplements During my time at Thrive+ Supplements, I worked across website design, content creation, and project management, helping develop the digital presence and day-to-day execution of a supplement-focused health and wellness brand. My role combined creative direction with hands-on digital work and project coordination, ensuring the brand maintained a professional, engaging, and consistent presence across its website and marketing channels. As Website Designer, I helped design, develop, and maintain the company’s website, focusing on creating a visually cohesive and user-friendly experience that effectively showcased the brand and its supplement offering. I worked on website structure, page layouts, product presentation, imagery, copy, and ongoing updates to ensure the digital experience remained aligned with the wider brand identity. As Content Creator, I developed creative concepts and produced digital content for the brand, including social media content, product-focused creative, promotional materials, and educational wellness content. I worked to translate supplement and wellness topics into accessible, engaging content while maintaining a consistent visual identity and brand voice. Alongside my creative responsibilities, I managed and coordinated projects across the business, overseeing timelines, priorities, deliverables, and communication between different areas of the team. I helped take projects from initial concept through to execution, ensuring creative, website, and marketing initiatives remained organised and progressed efficiently. The role allowed me to combine creativity, digital design, marketing, and project management within the health and wellness space, strengthening my ability to build cohesive digital experiences while coordinating the people, content, and processes required to bring a growing brand to life.
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Project Manager & Social Media Director — Thrive Rx During my time at Thrive Rx, I worked across project management, social media strategy, and content direction, helping coordinate key initiatives while developing and managing the brand’s digital presence. My role combined strategic planning, creative leadership, and day-to-day project execution, requiring me to manage multiple priorities while keeping teams, timelines, and deliverables aligned. As Project Manager, I coordinated projects from initial planning through to execution, establishing priorities, managing workflows and deadlines, communicating with team members and stakeholders, and ensuring projects progressed efficiently. I helped create structure around ongoing initiatives, identify potential roadblocks, and keep deliverables moving toward completion. As Social Media Director, I oversaw the brand’s social media strategy and content direction, including content planning, campaign development, creative concepts, messaging, and platform-specific execution. I worked to ensure content remained consistent with the brand’s identity while being engaging, relevant, and tailored to its target audience. The position allowed me to combine strong organisational and leadership skills with creativity and digital marketing, strengthening my experience in managing cross-functional projects, directing content strategy, coordinating teams, and building a cohesive brand presence across social media.
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Accountant, Bookkeeper & Project Coordinator — Melissa Wasi During my time at Melissa Wasi, I worked across accounting, bookkeeping, and project coordination, supporting both the financial and operational sides of the business. My role required a high level of organisation, accuracy, and attention to detail, while also ensuring projects and day-to-day activities remained on track. I was responsible for maintaining accurate financial records, managing bookkeeping processes, tracking income and expenses, reconciling accounts, processing invoices, and supporting financial reporting and administrative requirements. I helped ensure financial information was organised, up to date, and readily available to support effective business decision-making. Alongside my financial responsibilities, I coordinated projects from planning through to delivery, managing timelines, priorities, documentation, and communication between relevant stakeholders. This involved balancing multiple responsibilities, anticipating potential issues, following up on key actions, and ensuring deadlines and deliverables were met. The role strengthened my ability to combine financial accuracy with practical project management, giving me experience in supporting business operations from both a commercial and organisational perspective.
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Social Media Manager & Content Creator — Sante Bespoke During my time at Sante Bespoke, I managed the brand’s social media presence while creating engaging, visually consistent content that reflected its identity and connected with its target audience. My role combined social media strategy with hands-on content creation, from developing ideas and planning content calendars to producing, editing, and publishing posts across social platforms. I was responsible for maintaining a consistent brand voice and aesthetic, identifying relevant trends and content opportunities, writing engaging social copy, and creating photo and video content designed to strengthen brand awareness and audience engagement. I also monitored content performance and used audience insights to refine the approach and inform future creative decisions. The role allowed me to combine creativity with strategy, developing a strong understanding of how thoughtful storytelling, visual content, and consistent social media management can build a distinctive and engaging brand presence online.
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