Raihan Kawser
Conversion Tracking Expert | GA4, GTM, Server-Side, CAPI
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Meta says 1,610 sales. GA4 says 812. Your store says 1,240.
Which one is lying? 🤔 Usually... all of them.
Here's what I find in almost every tracking audit 👇
❌ Purchase event firing twice (thank-you page reloads)
❌ Pixel + CAPI running without event_id, so Meta double-counts
❌ GA4...
