Rachel Snyder's Work | ContraWork by Rachel SnyderRachel Snyder
Senior Marketer building brands through story and strategy.
Art Direction for The Tracksuit Club, Berlin. Art direction for streetwear brand The Tracksuit Club. Nothing better than a simple, clean, branded social feed after months - or even years - of inconsistency. I’ve been working with Outlier Protein - a refreshing, vegan, clear protein brand redefining the fitness space - to launch their new affiliate & UGC program via Social Cat.
Our goal? To connect with real creators who actually use and love the product, building a network of authentic ambassadors who share Outlier’s mission: clean ingredients, inclusive fitness, and sustainable energy.
From recruiting and vetting creators to optimizing partnership flow and content direction, we’re creating a system that scales trust and conversions.
It’s been incredible watching the community grow, one creator collab at a time.