Purvesh Chopade
Visual Designer for Ads, Editing & Content Management
New to Contra
Purvesh is building their profile!
Project Title: Coca-Cola x Alcheringa | "Mithaas Hojana"
Roles: Producer & Lead Editor
The Vision:
To announce Coca-Cola as the co-title sponsor for Alcheringa 2026 (IIT Guwahati), I produced and edited a narrative-driven reel that moved away from traditional "ad-style" marketing. We focused on the concept of Mithaas (Sweetness), positioning the brand as a silent witness to the fleeting, beautiful moments of campus life.
The Poetry (Summary):
The narration uses "sweetness" as a metaphor for love and memory. It explains that while the physical taste of sweetness is temporary, the emotional impact is "golden" and permanent. The poet argues that Prem (Love) expressed through waiting, remembering, and imagining-fills the voids of life, ensuring that a beautiful moment never truly ends, but rather lives on in every future experience.
Production & Post-Production
Production Management: As the producer, I oversaw the project from conceptualization to execution, ensuring the "slice-of-life" aesthetic aligned with both the brand's identity and the festival’s cultural vibe.
Visual Storytelling: We utilized the natural, hazy night-time environment of the IITG campus to create an intimate atmosphere, using low-light cinematography to emphasize the warmth of the shared moment.
Post-Production & Editing: I led the editing process, focusing on a rhythmic, slow-burn pace that matched the cadence of the Urdu-inflected poetry. My goal was to create a seamless flow between the brand placement and the emotional narrative, using sound design to enhance the sense of nostalgia.
0
11
Designed and created this promotional launch poster for the opening of a new Burger King outlet inside the IIT Guwahati campus. The project was made in Adobe Photoshop as part of a college branding and publicity campaign for the launch event at the New SAC Food Court.
The goal was to create a high-energy, visually appealing poster that matched Burger King’s bold brand identity while also feeling relevant to the campus audience. I focused on typography, composition, color balance, perspective-based background elements, food advertisement styling, and social media optimization in a 3:4 Instagram-friendly format.
This project involved multiple iterations and refinements based on feedback, including layout adjustments, branding integration, visual hierarchy improvements, and polishing the final design to achieve a professional fast-food campaign aesthetic.
1
43