Puneeth Raj's Work | ContraWork by Puneeth RajPuneeth Raj
Gen-AI creative designer
Another day, another AI advertisement 🎬
This one's for AeroChef, a fictional air fryer brand. No product, no kitchen, no actor. Every frame generated, down to the product design, the model, the kitchen, and the motion.
The hard part isn't generating a clip. It's making dozens of generations agree with each other so the final result holds up like a real shoot.
If your brand needs a commercial like this, I'm open to work. DM me.
Creating an AI-generated furniture commercial taught me something important:
Professional AI video generation isn't just about writing good prompts. It's about thinking like a filmmaker, a creative director, and an editor - and using AI as one part of that production process, not the whole of it.
𝗜𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲, 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘁:
• Creative concept & visual storytelling
• Scene direction, camera angles & movement
• Lighting, mood & environmental direction
• Product presentation, props & placement
• AI character casting & consistency
• Shot composition and visual continuity
• Iterating and refining generations until they match the intended vision
• Final cuts, pacing & editing
I built a fictional footwear brand from scratch - product, model, environment, and the final commercial, entirely with Gen-AI tools.
Here's what "𝗞𝗹𝗼𝗼𝗺" actually took:
• Designed the product itself (a clog with an original, non-generic silhouette) using Nano Banana Pro
• Built consistent character and product reference sheets to hold identity across every shot
• Generated a 20-second commercial in two parts using Omni Flash, solving for continuity across separate generations - same product, same lighting logic and same color grade throughout
• Composited and graded in Photoshop and Premiere Pro to bring it to a real commercial finish
The hardest part wasn't the visuals. It was consistency, getting an AI-generated product to hold its exact shape, geometry, and detail across dozens of shots without drifting into "generic AI slop." That took real iteration: catching invented details, correcting reference images, and rebuilding prompts around what actually keeps a generative pipeline faithful to a locked design.
This is the kind of problem I like solving - turning AI video tools into something that can actually hold up to commercial-grade standards, not just look impressive for five seconds.