“Once Upon a Deadline” is my entry for @Runway Another Big Ad Contest #RunwayBigAdContest (https://www.linkedin.com/search/results/all/?keywords=%23runwaybigadcontest&origin=HASH_TAG_FROM_FEED) for products that don't exist! Cinderella made it to the ball, but little known lore... Her Fairy Godmother barely made the deadline! No dress. No carriage. No budget. One spectacular hangover. And a mushroom blend that tastes like goblin’s bathwater. I wanted to turn the Fairy Godmother from a convenient plot device into the invisible creative force beneath the myth: the exhausted woman responsible for manufacturing the magic before midnight. The product insight became the engine of the story—not a line pasted onto the ending: It tastes horrible. It brings clarity. Some outcomes are worth the tradeoff. Visually, the film moves from claustrophobic candlelit panic into a psychedelic fungal mindscape, before exploding into the Cinderella iconography we already know. 29 seconds. Built shot by shot inside Runway—directing performance, character continuity, camera movement, dialogue and transformation across generations. Because magic creates the spectacle. But every legend has an Understory. #RunwayBigAdContest (https://www.linkedin.com/search/results/all/?keywords=%23runwaybigadcontest&origin=HASH_TAG_FROM_FEED) #AIFilmmaking (https://www.linkedin.com/search/results/all/?keywords=%23aifilmmaking&origin=HASH_TAG_FROM_FEED) #RunwayAI (https://www.linkedin.com/search/results/all/?keywords=%23runwayai&origin=HASH_TAG_FROM_FEED)

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I didn’t use AI to replace a film crew. I used Envato to give me one. For the #EnvatoChallenge, I created a 10-second mattress commercial using Envato’s AI ImageGen and VideoGen tools. The interface automatically selected the best models for each generation. That meant I didn’t have to think like a technician switching between tools—I could sit in the director’s chair and concentrate on the things that actually make an ad work: the idea, performance, framing, pacing and punchline. My first generations were visually beautiful: a woman sleeping on clouds, a dream proposal, celestial lighting and sweeping fantasy imagery. But beautiful wasn’t enough. The AI kept pushing the film toward more spectacle—angels, petals, glowing effects and increasingly elaborate dreamscapes. Technically impressive, but emotionally generic. It looked like an AI demo, not a mattress ad. That was my Human by Design moment. I stripped the fantasy back and asked: what is the simplest human truth here? Sometimes a dream is too good to wake up from. So I turned the proposal into a joke. Just as her dream boyfriend is about to propose, the alarm interrupts him. She hits snooze, returns to the dream and tells him: “Come back in nine minutes.” That one decision changed everything. The clouds stopped being decoration and became a metaphor for comfort. The alarm created conflict. The interrupted proposal created comic timing. And the mattress finally became the reason the story existed. From there, I directed and curated every choice: keeping the same woman and pink pyjamas for continuity, rejecting distorted or over-stylised outputs, simplifying the compositions, controlling the transition from dream to reality, and choosing the exact moment to break the romantic music with the alarm. Envato handled the production possibilities. I decided what deserved to stay. The final line: DREAMS WORTH SNOOZING FOR. [BRAND LOGO:] — TOO GOOD TO WAKE UP FROM. AI generated the possibilities. Human judgment turned them into a story. Envato was my crew. I was still the director. @envato #envatochallenge #HumanByDesign #AIFilmmaking #CreativeDirection #GenerativeAI #Advertising

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My family doctor is old school. Like, properly old school. Dr. Dedhia has been practising general medicine in Tilak Nagar for years. He's older now, and many of his patients are older too, longtime neighbourhood residents who've trusted him for years. He has no website. No WhatsApp updates. No online booking. No appointment system. You walk in. And try your luck. Maybe he's in. Maybe three people are waiting. Maybe twenty. Or maybe you drag yourself to the clinic while sick, only to realise the doctor isn't in. So when Base44 said #GiveItAGlow, I kept thinking about one ridiculously simple question: Is the doctor in? I gave the answer a literal glow. 🟢 I built ClinicQueue. When Dr. Dedhia is in, the bulb glows green. When he's out, it dims. Underneath, you can see the current token, how many people are waiting and roughly how long the wait is. No login. No chatbot. No booking calendar. Because that's not how this clinic works. Patients can get a token remotely instead of sitting around in a crowded waiting room. Dr. Dedhia gets an intentionally simple dashboard. In/Out. Next Patient. Live Queue. Something an older doctor can operate himself, between two patients, without needing staff to manage software. I also built token notifications, a neighbourhood clinic ticker and an About the Doctor section because, in neighbourhood medicine, trust matters more than features. This isn't trying to turn his clinic into a hospital. It's not trying to change how he practises. It's technology built around the doctor and patients who already exist. A light. A number. One honest answer before you leave the house. Is the doctor in? 🟢 TRY IT LIVE 🟢 Patient view: ClinicQueue live app (https://clinicqueue.base44.app/?utm_source=chatgpt.com) 👨‍⚕️ Doctor dashboard: ClinicQueue dashboard (https://clinicqueue.base44.app/dashboard?utm_source=chatgpt.com)Demo PIN: 1234 Built on Base44 for #GiveItAGlow. One glow. One queue. Zero uncertainty. @Base44 #GiveItAGlow #Base44 #HealthTech

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AI Cinematic Trailer for a Bestselling Audiobook ⭐ Completed in one working day, from concept to final delivery. This trailer was created as my submission for Pocket FM's Prompt2Pixels AI Filmmaking Contest, where participants were challenged to transform a Pocket FM audiobook into a cinematic trailer using AI throughout the entire production pipeline. For this project, I adapted Flameborne from its audiobook format into a 30-second cinematic trailer, handling every creative stage from story adaptation and scripting to AI cinematography, motion direction, voice-over, music, sound design, editing, and final post-production. Rather than relying on a single model, I built a multi-model AI production workflow, using the strengths of different tools to maintain character consistency, cinematic continuity, emotional storytelling, and seamless transitions across independently generated scenes. My Role Story Adaptation (Audiobook → Trailer) Trailer Script Storyboarding & Shot Design Creative Direction Prompt Engineering AI Cinematography AI Motion Direction Voice-over Production Trailer Music Generation Sound Design Editing & Post Production AI Production Pipeline Nano Banana Pro for character consistency and keyframe generation Kling for cinematic image-to-video animation Seedance for action sequences and complex camera movement Krea for transition refinement and iterative motion ElevenLabs for AI voice-over and audio production Canva for editing, compositing, titles, and final finishing Project Summary Contest: Pocket FM Prompt2Pixels AI Filmmaking Contest Source Material: Pocket FM audiobook (Flameborne) Output: 30-second AI-generated cinematic trailer Timeline: 1 working day, from concept to final delivery

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Priyanka Balwa

AI Creative Director | Films, Ads & Character Design