Priya Upadhyay

I designed for Closara as part of the Contra × Flowstep Challenge. Closara is an AI-powered SaaS marketing tool that helps early-stage founders discover high-intent buyers from a single product link to -> focusing on closing deals, not just collecting leads. Checkout here: https://on.contra.com/FrRwmh

Flowstep: https://app.flowstep.ai/file?activeFileId=5540c761-bc4f-427e-a6a2-846789dd61ed Doc file: https://docs.google.com/document/d/1-QKdwXPjneusR0lUuvwEBaQNpE-jcJPIQzeKVQjXojE/edit?usp=sharing

Meet VEYA- the fashion mascot of a fictional Gen Z fashion brand. ✨

VEYA is an original mascot created for a fictional Gen Z fashion brand built around self-expression, creativity, and confidence.

Rather than creating just a character, I designed a complete visual identity system...