Preksha Bhatt

I designed a campaign identity to change how people perceive hippos.

Hippos are classified as VULNERABLE on the IUCN Red List, yet most conversations around them focus on how dangerous they are.

So I asked: What if awareness started with changing that perception?

Instead of simply...

Exactly at 10 PM…..nothing happened with me. (iykyk)😅

I was scrolling ZEPTO to order something when I struck a logo that was 🦆in’ impressive!

Here’s why SLURRP FARM’s logo took the heaven out of me…

1. By just looking at it, you can already guess who they’re targeting. (kids &...