Pietra Souza Ramos
Graphic Designer & UGC Creator
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Brand positioning video showcasing Katalina Kowalenko Ornament's experience at an exclusive design exhibition hosted at Unibes Cultural, São Paulo. Through immersive storytelling, the film captures the brand's artistic essence, craftsmanship, and connection with its audience.
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Brand Identity for Katalina Kowalenko Ornament, a Venezuelan-Ukrainian wearable art brand based in São Paulo, Brazil.
Inspired by brutalist aesthetics and handcrafted craftsmanship, the brand creates sculptural jewelry that blurs the line between ornament and art. Each piece is individually made by hand, celebrating bold forms, texture, and artistic expression.
I was responsible for the complete brand experience, including the visual identity, packaging design, business stationery, editorial catalog, and social media strategy. Every touchpoint was designed to reflect the brand's contemporary, collectible, and artisanal character while creating a cohesive luxury identity.
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What if a game could help protect a child?
This project was developed as my final undergraduate thesis with the goal of helping prevent child sexual abuse through education and play. The concept transforms a sensitive topic into an engaging learning experience, empowering children to recognize unsafe situations, understand personal boundaries, and develop self-protection skills in an age-appropriate way.
Every aspect of the game, from the visual identity and illustrations to the gameplay and educational strategy, was carefully designed to make learning accessible, memorable, and meaningful.
In 2024, the project was honored with the Brazilian Student Design Award, recognizing its innovation, social impact, and excellence in design.
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2024 Product Catalog for Crayons São Paulo, a contemporary fine jewelry brand specializing in premium jewelry.
The catalog features boutique photography, product imagery, and campaign visuals created by different photographers commissioned by the brand. I was responsible for the complete editorial design, layout, and production of the catalog, ensuring a cohesive visual identity and a refined luxury presentation.
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Behind-the-scenes photos from São Paulo Fashion Week 2023 (MISCI), in collaboration with Crayons.
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Before and after of a logo redesign for a jewelry and semi-jewelry brand called Pedrita Realeza.
The client gave me complete creative freedom and needed a fast turnaround, so I decided to preserve the original Pedrita (Pebbles Flintstone) character as the brand's core symbol. I selected a color palette that conveys elegance and sophistication, along with a geometric typeface that maintains the essence of the original identity while aligning with the brand's new positioning.
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