Manvendra Pratap
Product Design | UI/UX Designer | Framer Developer
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Standard Shopify themes are killing your conversions. I built a custom UI + AI logic system to fix it (Video Teardown).
If you are driving paid traffic to a high-ticket ($75+) product using a standard Shopify grid layout, you are actively burning money.
I’m a frontend engineer. I got tired of seeing premium e-com brands bleed carts, so I engineered a custom architecture to fix it.
Watch the 3-minute teardown above to see the exact tech stack, but here is the breakdown of the fix:
The Layout: I replaced generic product grids with a custom "3-Step Ritual" system. Educating the buyer visually naturally increases Average Order Value.
The Aesthetics: Deep dark mode (charcoal/cream) + Editorial typography. You can't charge $150 if your site uses default fonts.
The AI Integration: I coded a proactive Voiceflow AI sales agent into the checkout loop. It triggers after 15 seconds, overcomes price objections, and pushes users to the cart. No more static "Contact Us" forms.
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Editorial E-Commerce Architecture for Premium Apparel
The Challenge: High-end fashion brands bleed conversions when their storefront feels like a standard, cheap template. Luxury apparel requires an immersive, editorial lookbook experience to justify premium price points ($300+ items) and drive brand loyalty.
The Architecture: I engineered a cinematic, content-first Shopify store designed to bridge the gap between media and commerce:
Editorial Content Loops: Integrated "The Style Journal" and story-driven sections to seamlessly blend brand narrative with direct product purchasing.
High-Fidelity Typography: Deployed an elegant serif and geometric sans-serif pairing to instantly signal luxury and elevate brand perception.
Micro-Interactions: Coded fluid navigation transitions, dynamic category grids, and animated tickers to deliver a polished, interactive frontend experience.
Tech Stack: Shopify • Custom Liquid Sections • Frontend Development
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E-Commerce Infrastructure for Custom Collectibles
The Challenge: Managing a massive, diverse catalog of custom minifigures without overwhelming the buyer. Standard grid layouts cause decision fatigue and cart drop-offs.
The Architecture: I engineered a custom Shopify experience focused on categorization and high-trust buying signals:
Dynamic Navigation: Built intuitive collection funnels to drill down from broad themes to specific items in two clicks.
Urgency Engines: Integrated a custom "Deal of the Week" module to drive immediate conversions.
Trust Infrastructure: Designed a dedicated mission page and streamlined Support HQ to validate premium pricing.
Tech Stack: Shopify • Custom Liquid Sections • UI/UX Product Design
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Shopify Furniture & Home Essentials Store Design
This project is a premium Shopify home decor and lifestyle store design created for a modern brand selling everyday essentials, furniture, and curated home products. The goal was to build a clean, inviting, and conversion-focused ecommerce website that feels warm, organized, and easy to shop.
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