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Paul Stern
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Paul Stern

US-Based Brand Identity Designer with 15+ Years Experience

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Followed by Taras K, Tan |, and Faiz K

St. Louis, USA

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St. Louis, USA

Cover image for REI Studio Rebrand and Visual Identity Project
REI Studio Rebrand and Visual Identity Project
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Worked on a fun mascot project recently. What are your thoughts?? Check out the case study... (https://contra.com/p/qZmBlYqq-lendama-brand-identity-development)
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Cover image for Lendama Brand Identity Development
Lendama Brand Identity Development
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Cover image for Branding is a feeling....its not
Branding is a feeling....its not just the logo. It's everything you see, hear, and read. Everything you see here communicates a feeling of high-quality service, luxury, and a sense that not only will these guys will keep your property pristine, but will go above and beyond. This is exactly the task I was assigned to help Gattuso with, originally called "Lawn & Order". They wanted to land bigger clients, nicer neighborhoods, add all-season service packages, and break into the commercial space as well. Their name was holding them back. It didn't communicate the right feeling. We workshoped dozens of names and landed on the owner's family name...so they can build trust and recognition in the their local market by putting their name on the line. We then developed an elegant wordmark, brandmark, language, and a brand system that solidifies client expectation and elevates them as a serious and trusted partner.
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