I recently designed an eCommerce website for a fashion brand, Fashionista.
The main thing I paid attention to was how people actually shop.
When someone lands on a fashion site, they’re not trying to explore everything.
They’re usually scanning quickly, looking for something that catches their eye.
So the goal was to make it look so good and make people want to buy the moment they land.
I kept the layout simple and clear and Bold, using strong product hierarchy
The Products are easy to find, categories make sense, and made the product details page irrestible
Every section had one job which is to guide the user closer to checkout
So someone can go from landing on the site to finding something they like without overthinking it.
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Looking back to when I recreated AOD website, I was always a fan of motion and storytelling in website
I always took out time to understand the flow, breakdown the process, study the design and why it was built
Then I always recreate the design in figma, that's before I adopted framer
#motion #website #animation #figma
Looking back to when I recreated apple vision pro website design
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Re-introducing myself 👋
I’m Paul, a Product Designer focused on clean mobile apps and website design that converts, and design systems that actually work and scale brands and businesses.
I focus on product design for fintech, SaaS, Web3, NGO, and consumer-facing platforms.
I also love creating interactive website animation
I love good food and good design. I rarely cut corners. I am not interested in shortcuts as I'm interested in doing things properly.But I try to get the work done on time.
My favorite tool: Figma. A Classic, non-negotiable.