Paul Buck
Graphic Designer
Ready for work
Paul is ready for their next project!
Recent ad for a healthcare brand. I came up with the concept and tagline.
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Logo concepts for a Board Game Publisher – Packed House
The company was focused on board and card games that went beyond the usual 5-6 player count. My idea was that the name itself becomes the packed house. Custom hand-drawn letterforms are wedged, tilted, and squeezed into every nook and cranny of a house silhouette with a sloping roof — the letters literally packed in together, bursting at the seams, exactly like a Packed House game night.
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Department of Landscape Architecture at The University of Sheffield – Logo (2014–2020)
Process: At its most abstract and minimalist, landscape architecture is about manipulating and structuring space. The negative space between the shapes in the logo is intentionally manipulated to define the landscape. The design has a ‘wild’ aesthetic, reflecting the hands-on nature of landscape architecture. The logo communicates the department’s creative, non-linear side. Seven abstract shapes represent Sheffield’s seven hills. The shapes are enclosed within a square, symbolizing a landscape architect’s role in bringing order to chaos.
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Department of Landscape Architecture at the University of Sheffield – Merging in to the Landscape
I was responsible for the design concept, execution, format choice, output and setup of the annual student work exhibition. The example above uses heads of the students exhibiting work, each head was blended into various Sheffield landscapes and flora.
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