pro
Pablo Gubelin
Senior Webflow - Frontend Developer
Ready for work
Pablo is ready for their next project!
Citro - SaaS - Website URL (https://www.joincitro.com.au/)
Introduction
Citro provided their new website design and hired me to develop the full build in Webflow. My role was to translate the approved designs into a clean, performant, and scalable Webflow implementation.
The Challenge
Bring a design system into Webflow with high fidelity while maintaining clarity, responsiveness, and a premium feel. The site also needed to communicate product value without overwhelming users, and support future content updates.
The Solution
I developed the site in Webflow using the Client-First methodology, built reusable components for long-term maintainability, and implemented custom animations to introduce polish and visual clarity aligned with the design. The build was optimised for responsiveness and content readability.
1
15
Dogbase - SaaS Company - Website URL (https://www.dogbase.co/)
Introduction
DogBase purchased a Webflow template and hired me to transform it into a fully functional website that matched their branding and product messaging. I was responsible for the full setup, customisation, and launch inside Webflow.
The Challenge
Templates often provide a visual starting point, but rarely match the brand structure, content needs, or UX of a real company. The challenge was to adapt the template to DogBase's identity, organise content, and ensure the final site felt cohesive and professional — not like a generic template.
The Solution
I configured and customised the template in Webflow, updated typographic and colour systems to match DogBase's brand, reorganised sections for better clarity, and integrated their content and product copy. I also ensured responsive behaviour, SEO basics, and a clean CMS structure for future updates.
The Result
The final site delivered a complete, branded, and polished Webflow experience without the cost of a ground-up redesign. DogBase received a fully functional website aligned with their brand and ready for real-world use, demonstrating how a template can become a professional product when implemented correctly.
1
18
Reflections Boutique Hotel - Website URL
(https://reflectionsonrarotonga.com/)
Introduction
Reflections on Rarotonga is a sister property to Rumours Luxury Villas in Muri Lagoon. This intimate, wellness-focused retreat offers the same exceptional luxury and privacy that defines the Rumours experience.
The Challenge
The resort needed a digital presence that matched their luxury positioning and the quality of their sister property. An outdated website that didn't capture the luxury experience, slow mobile load times affecting guest experience, and a need for consistency with Rumours brand standards.
The Solution
I built a modern website that matches the quality and aesthetic of their sister property Rumours: a custom Node.js build with fast load times, a mobile-first design capturing the luxury resort aesthetic, SEO targeting high-intent travel keywords, and branding consistent with Rumours Luxury Villas.
The Result
The new website delivers a cohesive luxury experience that aligns perfectly with the Rumours brand while highlighting Reflections' unique wellness-focused offerings.
1
25
Rumours Hotel Website - Website URL
(https://rumours-rarotonga.com/)Introduction
Rumours Luxury Villas is a luxury retreat in Muri Lagoon, designed for those seeking absolute privacy, romance, and a world-class experience. In an adults-only setting, their villas offer private pools, tropical gardens, and direct beach access.
The Challenge
The resort was losing potential guests due to an outdated online experience that didn't match their luxury positioning. A 6-second mobile load time was driving away 53% of mobile visitors. 80% of bookings were coming through OTAs with 15-20% commission fees. Their WordPress site was difficult to update and maintain.
The Solution
I rebuilt their entire digital presence from the ground up, focusing on speed, direct bookings, and operational efficiency: a custom Next.js website with sub-2-second load times, a mobile-first design capturing the luxury resort aesthetic, SEO targeting high-intent travel keywords, and automated email sequences for pre-arrival and post-stay.
The Result
The new website delivers a premium experience that matches the resort's luxury positioning, with dramatically improved performance and a streamlined booking process designed to increase direct reservations.
1
38