MASA .
focused on creative direction & image-making for brands :)
New to Contra
MASA is building their profile!
Paris, without the flight. ✈️
A menswear editorial for Atelier Mendez — exploring how a Buenos Aires brand can build international visual narratives without leaving the studio.
Cobblestone streets. A covered motorcycle. Closed metal shutters. A specific kind of Parisian light that's hard to fake — and that, until recently, you couldn't.
The Colorblock set, photographed across three registers: a studio lookbook, a black & white editorial frame, and a street documentary scene. Same garment, three visual languages.
Created with @Midjourney + @Flora.
This is one of the conversations we're having a lot at MASA: how AI lets independent brands access visual territories — locations, atmospheres, production values — that used to require international budgets and weeks of logistics.
We work with brands, agencies and studios on catalogue, e-commerce and editorial campaigns. No shoots. Full creative direction. Clear visual systems.
If you're building a brand from anywhere that isn't Paris or New York — and you need your visuals to suggest you might be — let's talk.
🌐 masaaa.com (http://masaaa.com)
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Same Suit, Four Worlds.
Conceptual editorial for @ZARA. One look. Four atmospheres. Zero shoots.
Tu catálogo. Sin el shooting.
Más contenido. Más criterio. Más MASA.
🌐 masaaa.com
(http://masaaa.com)Created with @Midjourney + @Flora
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In-Between Moments, for Somos Mui ✨
The frames that usually never make it.
For Esotérico — Somos Mui's new pajama kit — we explored what fashion content looks like when it stops performing. The yawns, the laughs, the stretches, the stillness. The contact sheet you usually edit out.
Shot on Kodak Portra 400 and T-Max 400. Studio in Buenos Aires. Brunette model in her late twenties.
Except none of it happened.
No camera. No model. No studio. No film stock. Just direction, intention and a clear visual system — built with @Midjourney + @Flora.
A study on intimacy at scale: how AI lets brands explore softer, more honest visual territories that traditional production rarely reaches — because shooting "in-between moments" with a full crew watching is, by definition, a contradiction.
This is what we do at MASA.
Catalogue, e-commerce and editorial campaigns without shoots, with full creative direction and a clear visual system.
If you're working in fashion, lifestyle or DTC and want to scale visual content with intention — let's talk.
🌐 masaaa.com (http://masaaa.com)
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Drops from the archive :)
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