YABAI - Japanese Food Brand Identity

YABAI - Japanese Food Brand Identity A brand identity for a Japanese ramen food. "Yabai” (やばい) is a Japanese slang term with a range of meanings depending on the context. It can express that something is dangerous, risky, intense, cool, or amazing. It's a flexible term used to convey a strong emotion or situation, often with a sense of excitement or concern. Here we embodied the meaning of Yabai in the branding as something dangerously tasty and delicious, a Japanese homemade food that will give you excitement and burst in happiness.