PPC Advertising

Company Name: Flower Parzelle Industry: Floral eCommerce Location: Australia Website: flowerparzelle.com.au Business Model: Sells dried and preserved flowers, floral arrangements, and gift bundles online across Australia.

To establish an online presence, increase brand awareness, and drive online sales for Flower Parzelle by optimizing the website for search engines, improving UI/UX, and running targeted paid advertising campaigns.

Launched awareness, traffic, and sales-focused campaigns on Meta (Facebook/Instagram).

Created custom audience targeting using detailed interests (home décor, weddings, gifting, event planning) and behaviors (engaged shoppers, newly engaged, online buyers).

Developed high-intent ad copies and collaborated with the team to create engaging carousels, videos, and branded content tailored for strong audience interaction.

Integrated Google Analytics, Search Console, Tag Manager, and Microsoft Clarity to track traffic, user behavior, and conversions.

Suggested category structure by Occasion, Flower Type, and Style to improve navigation.

Recommended checkout simplification and shipping strategy (free or flat-rate shipping) to reduce cart abandonment.

$1900+ in online sales generated within a month, and in the early stage of the campaign.

Increased website engagement and built initial data for retargeting.

Set the foundation for scaling up performance and improving ROAS in future phases.