Paid Media Campaign for Sunburst Psychology

Sunburst Psychology is a trusted mental health clinic offering personalized therapy services for individuals, children, couples, and families. With a team of experienced psychologists and counselors, Sunburst focuses on providing compassionate, evidence-based mental health care through both in-person and online sessions.

Increase qualified website traffic from local search

Generate high-intent therapy leads through service-specific landing pages

Build trust and visibility in a competitive local healthcare market

Improve ROI on digital marketing efforts with a modest monthly budget

📈 Paid Ad Strategy (Google & Meta)

Ran Google Search Ads targeting therapy-related high-intent keywords with city-based targeting

Launched Meta Ads to promote therapist introductions, success stories, and online therapy awareness

Created custom audiences from website visitors and form abandoners, and retargeted them with service-specific creatives

🎯 Conversion Optimization

Added lead-capture forms on key service pages

Included therapist bios, testimonials, and trust badges to boost credibility

A/B tested CTAs like “Book a Free Intro Call” vs. “Schedule Your First Session”