Playable Ads Demo

I developed two demo Playable Ads projects to showcase potential interactive advertising campaigns for a Grocery store brand and a Sushi bar.

My responsibilities included:

Brainstorming creative concepts that aligned with each brand's identity and marketing goals

Designing engaging, interactive mechanics suitable for short-form playable advertisements

Implementing the ads using Defold game engine for cross-platform compatibility

Creating and adapting visual assets to fit the theme of each brand

Optimizing performance for quick loading and smooth gameplay on mobile devices

Incorporating clear calls-to-action to drive user engagement and conversions

For the grocery store brand:

Developed a 'Shopping Cart Dash' mini-game where users collect specific items against a timer

Designed a reward system tied to the brand's promotional offers

For the sushi bar:

Created a 'Sushi Chef' simulation where users assemble custom rolls to match customer orders

Designed a scoring system based on speed and accuracy, showcasing the bar's menu items

These prototypes demonstrated the potential of playable ads to increase brand engagement and drive customer interest through interactive, gamified experiences.