Sr. PO, Sales & marketing front end for insurance multinational

Luis Geisselhardt

Product Manager
UX Researcher
Product Strategist
Digital Seals
Sr. Product Owner
Digital Seals GmbH: Digital Seals is a boutique digital product development shop, created by unicorn founders and techies.
September 2022 - February 2023, Berlin
Project scope: multi-million € project for leading European insurer, building a new frontend for the sales & marketing suite and integrating insurer backend via microservices middle layer.
Owned the frontend product, led requirements engineering, product roadmap, and project initiation.

Product Scoping

The below image shows how I scoped individual requirements into features, into epics, and into themes. This structure was created in collaboration with the technical architect, whose expertise on technical dependencies, as well as technical risk informed the prioritization of features. The scope represents the most effective way to deliver the client requirements, while allowing for early learnings to inform later development, thereby de-risking the project as much as possible.
Product Scope
Product Scope
Partner With Luis
View Services

More Projects by Luis