Brief 

A new student governing body was recently established at Covenant University, but student apathy remains high as many feel the council does not prioritize their interests. As the PRO, I was tasked with rebuilding the trust.

The solution

.Utilizing the Christmas season, we launched “The 12 Days of Christmas: CU Edition”, a year-end campaign aimed at giving back to the Covenant University student community after a demanding academic year. This initiative, set during the Christmas season, involved 12 days of giveaways and surprises, with gifts awarded to students who completed specific engagement tasks. Through partnerships with top brands like Money Africa, Gird Store, Shanyi Organics, and Myke & Comfy, the campaign was designed to create excitement and show that the council is committed to enhancing student life.

The results

The campaign led to over a 100% increase in social media engagement and improved the council’s brand perception by 40%, fostering a renewed sense of trust and connection between the council and the student body.