Clover HQ brand strategy and launch

Clover is a design agency dedicated to creating timeless, premium-quality designs. I worked alongside the founders to establish the brand’s identity, framework, and launch strategy. My goal was to position Clover as a top-tier design agency known for unparalleled quality, setting it apart in a crowded market by crafting a distinct, premium image.

The solution

I developed a comprehensive brand guideline document, detailing Clover's core values, positioning, tone of voice, and visual standards—providing a foundation for all future brand actions. For the launch, we focused on building local anticipation through a social media campaign. Partnering with top creators and influencers, we introduced the brand’s unique logo in a series of subtle, caption-free posts. Small logo cards were also placed in strategic locations around the founders' community to further intrigue potential clients. 

The results

The launch generated over 6,000 organic views and high engagement within the first two weeks, with immediate client interest following the brand unveiling.