Jungle Gym: Brand Redesign

A mock brief to challenge updating a legacy brand, my approach to redesigning Jungle Gym centered on bringing play school elements into a minimal and easily applicable design.

The logo stacks up type inspired by both the structure children see in playgrounds and the actual act of play when stacking things on top of the other. Colors chosen made sure that it compliments all food items and categories but still achieve a modern and minimalistic feel.

Since the brand was envisioned to delivery products that's good for kids and good for the family, visuals focused on highlight ingredients. In order to stand out in grocery shelves - I envisioned the products to a visual break amongst the rows with loud packaging and bright colors from competition.