Ithaca Hummus E-commerce Optimization

Ithaca Hummus is a retail hummus brand website with a diverse line of bold, fresh‑tasting flavors available nationwide. This website mainly promotes products, helps you locate them in stores, and offers recipes and merchandise.

Tech Stack: Shopify, Liquid, JavaScript (ES6+), GSAP, Alpine.js, Lenis, Swiper.js, jQuery, core-js, Apple Pay, Printful, HTML5, CSS3, SEO optimization, CRO strategy.

At Ithaca Hummus, I led initiatives to enhance e-commerce performance, user experience, and online sales by leveraging modern technologies and analytics tools while addressing critical site challenges.

I Worked extensively with Shopify, integrating custom workflows, optimizing product pages, and ensuring seamless payment processing with Apple Pay and Printful for personalized merchandise.

I implemented interactive, high-performance UI features using GSAP, Alpine.js, Lenis , and Swiper for smooth sliders, scroll-based animations, and engaging content presentation.

I set up and maintained Google Analytics, GA4, and Google Tag Manager to monitor user behavior, conversion funnels, and marketing performance.

I used core-js, jQuery, and other JS libraries to support legacy browser compatibility and custom interactive elements.      

I improved website performance, optimized conversion rates, enhanced security and scalability, increased organic traffic, and enabled a smoother, more engaging shopping experience.