An executive coach helping leaders grow came to me with a problem: her old website didn’t reflect her experience and it wasn’t bringing in the right kind of clients.

She needed something more polished and professional, something that made it easy for people to understand what she does and how to work with her.

We started with strategy sessions to define her audience, refine her services and figure out how to talk about what she offers in a way that actually connects.

I updated her colours, fonts and overall look to match her personality: professional, warm and credible.

We focused on making things simple and clear. The new content highlights her strengths and makes it super easy to see what she offers and how to get started.

I built a clean, easy-to-navigate site with separate sections for each type of client (execs, CEOs, teams). Testimonials and success stories help build trust from the start.

After testing everything, I handed over a smooth, responsive site that’s easy for her to update on her own.

The new site reflects her vision and expertise: confident, clear and trustworthy. Now, when people land on the page, they get what she does and how she can help. They’re more likely to reach out.