Holistic Brand Revamp for a Local eLearning Legends

Sublime Media brought me in to reintroduce its brand to the corporate eLearning industry with a fresh take on its identity and digital marketing strategy. The project would require three major updates: a new website, a new logo, and an annual strategy that included digital advertising and in-person events.

Sublime Media had the same logo for over 20 years. Though leaders initially resisted updating the logo, my team earned trust as the rest of the brand began to reflect the modern Sublime Media. We crafted a flexible logo consistent across digital and print media. The new logo uses color and design to stand proudly amongst competitors while channeling the qualities and values that make Sublime Media unique.

Sublime Media needed to flex its industry-leading design and storytelling expertise for its website. Working closely with the cofounders and creative leaders, I translated their gut instincts into an engaging branded website. A mission-driven company, I dug deep with leaders to find a structure that met their technical standards and reflected their unique offerings in the eLearning space. My website copy and structure form an experiential pitch that speaks specifically to corporate learning decision-makers.

The new Sublime Media website has

Optimized site structure for insightful analytics.

Creative features and client quotes that highlight Sublime Media's unique services.

Engaging content that uses SEO and UX principles to reach targeted audiences.

In collaboration with Sublime Media's leadership, we designed a marketing strategty that leverages the natural ebb and flow of the b2b services industry. Over two years, we experimented with creating opportunities and seizing organic marketing moments, eventually finding a holistic annual strategy based on Google Ads, blog content, and conference events.