Groundtruth — Kajabi Outdoor Skills Academy Website

Self-initiated Kajabi template design, created in Pro Studio.

Groundtruth is an outdoor-skills academy concept organized around practical learning. The design challenge was to introduce a broad collection of field skills while keeping the website grounded in a clear course journey. I approached the site as a field manual: direct, indexed, and purposeful.

The homepage moves from a field-oriented hero into an index, an explanation of the approach, a core-discipline overview, and a method section. This sequence gives the visitor an overview of the subject before asking them to explore a specific course. The six-discipline section is a central organizing device within the sample curriculum.

The visual direction uses Barlow Condensed headings, IBM Plex Sans body text, and a red accent. Numbered section names and the field-index structure reinforce the practical character of the concept. The typography and organization do much of the work in distinguishing it from a general coaching website.

Dedicated Start Here, Courses, Field Course, Field Notes, and Journal pages support different browsing needs. About and Contact pages sit alongside Kajabi’s store, library, blog, and account pages, making the project a connected website template.

The delivered result demonstrates how I organize a skills-based offer inside Kajabi: establish the subject, show its structure, explain the method, and provide a clear next destination. Groundtruth is a self-initiated template brand. Its course details and illustrative material represent the concept, not a completed client engagement or measured training outcomes.

Explore the template: https://tryprostudio.com/p/3414365c-af50-4be7-bed3-22f57f80dcd2