XRS Landing Page Design

XRS is a proprietary trading platform: traders pass a funded-account challenge, trade the firm's capital, and keep up to 80% of the profits. I designed the full landing page and supporting product screens — hero through checkout, FAQ, and onboarding.

My role: UI/UX Design Scope: Landing page, plan selector, rules & payout flows, FAQ, custom illustration system

Prop trading is a crowded, commoditized space, and almost every competitor looks the same: dark UI, generic 3D crypto/trading assets, flat visual identity that could belong to any of a dozen platforms. On top of that, the product itself sits on a real trust problem — people are handing over money and betting on whether a firm will actually pay out.

The brief wasn't just "make it look premium." It was: build something visually distinct enough to stand out in a saturated category, while making a genuinely complex product — balance-based drawdown, three trading rules, tiered payout structures — feel simple enough to understand at a glance.

Instead of the usual dark-and-blue SaaS palette, I built XRS around a black-and-gold identity — closer to a private trading floor than a dashboard. Every illustration on the site — the glowing spheres, gradient orbs, rule icons — was custom-built for this project, not pulled from stock 3D packs. That decision alone gave the brand a visual signature nothing else in the category has.

To handle the trust problem head-on, the page leads with proof, not promises: floating reward/payout cards appear above the fold as immediate social proof, before a single line of copy is read. Trustpilot ratings and a testimonial carousel reinforce it further down.

The actual product logic — balance-based limits, drawdown rules, payout cadence — is genuinely hard to explain. I structured it around a simple "3 rules" framework with custom iconography, an interactive plan selector (account size, currency, 1-step vs 2-step challenge), and a clear "we pay every 2 weeks" section, so a prospective trader can self-qualify in under a minute instead of reading a wall of terms.

A dedicated support section and FAQ block sits further down — addressing the highest-friction objection directly ("Will you actually pay me?") before it becomes a reason to bounce.

Custom black-and-gold visual identity, distinct from typical fintech/trading UI

Fully hand-illustrated system — no stock 3D assets

Floating payout cards as immediate social proof in the hero

Interactive plan selector for account size, currency, and challenge type

3-rule system with custom iconography for fast comprehension

Trustpilot integration and testimonial carousel for credibility

Dedicated support and FAQ sections addressing trust objections directly

"Trader to fund manager" progression path for long-term user retention

A landing page that doesn't just look premium, but earns trust fast in a category where trust is the entire conversion decision. The custom illustration system gave XRS a brand identity nothing else in prop trading has — and the structured rule/plan breakdown turned a genuinely complex financial product into something a first-time visitor can understand in minutes.