🕒 The Challenge
Context: Abby is an AI therapy platform designed to provide accessible, judgment-free emotional support anytime, anywhere. The brand needed motion content that communicates trust, empathy, and accessibility while explaining how AI therapy works in a simple, human way.
Goal: Create a motion design that highlights Abby as a safe, supportive companion available 24/7, while showcasing its therapy approaches, real-life use cases, and emotional benefits.
Audience: Individuals seeking mental health support, people experiencing stress or anxiety, and organizations exploring scalable wellness solutions.
Constraints: Present sensitive mental health topics with warmth and credibility without making the product feel clinical, robotic, or overly technical.