Ecommert | Podcast producer

In early 2024, we embarked on an ambitious journey to launch the eCommert Podcast, aiming to provide in-depth insights into the dynamic world of digital commerce and the Consumer Packaged Goods (CPG) industry. Our mission was to create a platform that not only informed but also engaged professionals navigating the evolving landscape of eCommerce.

As the full-service podcast producer, I oversaw every facet of the podcast's development and execution:

Content Development and Guest Coordination: Collaborated closely with our host, Mert Damlapinar—recognized as a Top Voice on LinkedIn and a leading authority in global eCommerce—to curate relevant topics and secure esteemed guests from the industry.

Technical Production: Managed a multi-camera setup, ensuring high-quality video production, and meticulously edited audio to deliver a seamless and professional listening experience.

Team Leadership: Led a dedicated team comprising a video editor and a social media manager, coordinating efforts to maintain a consistent and compelling content release schedule.

Marketing and Distribution: Developed and implemented a robust social media strategy, leveraging platforms like YouTube and LinkedIn to maximize reach and engagement.

Our concerted efforts yielded remarkable results within the first six months:

Podcast Downloads: Grew from an initial launch to over 80,000 downloads, reflecting a rapidly expanding and engaged listener base.

YouTube Presence: Achieved 120,000 monthly views on our YouTube channel, showcasing the visual appeal and relevance of our content.

LinkedIn Community: Expanded our LinkedIn following to over 4,000 professionals, fostering a vibrant community for discussion and knowledge sharing.

Key strategies that propelled this growth included:

Engaging Content Creation: Focused on producing episodes that addressed current trends, challenges, and innovations pertinent to digital commerce and the CPG sector.

Optimized Social Media Campaigns: Utilized data-driven approaches to tailor content for each platform, enhancing visibility and interaction.

Audience Interaction: Encouraged listener feedback and participation, creating a sense of community and loyalty among our audience.

The success of the eCommert Podcast underscores the impact of a holistic and strategic approach to content production and audience engagement. By managing all aspects from concept to distribution, we've established a reputable platform that continues to inform and inspire professionals in the digital commerce arena.