Category: Lead Enrichment & Sales Automation Stack: n8n, HTTP Request (Company Enrichment API), Code (JS), Twenty CRM API, Slack

B2B sales teams waste hours manually researching every inbound lead — checking company size, budget fit, and project scope — before deciding whether it's worth a follow-up. By the time research is done, the lead has gone cold, and low-quality leads still eat up rep time because there's no consistent scoring logic.

An end-to-end webhook-triggered pipeline that captures a lead the moment a form is submitted, enriches it with real company data, scores it against fit/budget/project criteria, and routes only qualified leads into the CRM with an instant Slack alert to the sales team — unqualified leads are logged and discarded automatically.

Webhook receives the raw lead payload from the website form

Normalize Lead — Code node reshapes and cleans incoming fields (dot-notation mapping, trims/defaults missing values)

Company Enrichment — HTTP Request call to a company data API using the lead's domain/email

Merge Enriched Lead — combines original form data with enrichment response into one flat object

Qualify & Score Lead — Code node applies scoring rules (company fit, project size, budget threshold) and outputs a numeric score + qualified boolean

IF Qualified — branches the flow:

Enrichment happens before scoring, so the qualification logic works on real company data, not just form input

CRM existence check prevents duplicate contact records

Scoring logic lives in a single Code node — easy to tune thresholds without touching the rest of the graph

Add retry/error-branch on the enrichment API call (rate limits / timeouts)

Log qualification scores to a sheet for later model tuning