Bringing a fresh creative website to EzQuant.
Saurabh Patel
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Posted Apr 30, 2025
The redesigned website now positions EzQuant as a forward-thinking fintech company, making it easier for traders to explore their algo solutions and take action
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Timeline
Dec 2, 2024 - Dec 16, 2024
💼 EzQuant Website Redesign
Role: UI/UX Designer
Client Industry: Algo Trading / Fintech (Indian Stock Market)
EzQuant approached me to redesign their outdated website with a fresh, modern, and user-friendly interface. The goal was to clearly communicate their value proposition and simplify the user journey across multiple services in the algo trading space.
EzQuant offers both ready-to-use platforms like EzWebApp and customized solutions tailored for retail traders in the Indian stock market. Their previous website lacked clarity, visual hierarchy, and did not reflect the cutting-edge nature of their product offerings.
My Responsibilities:
Conducted UX audit of the existing site
Identified user pain points and areas of confusion
Restructured the site architecture for better flow and discoverability
Designed intuitive page layouts that clearly communicate:
What EzQuant offers
What problems do they solve
How users can get started
Delivered clean, conversion-oriented pages with a strong focus on usability and messaging
The redesigned website now positions EzQuant as a forward-thinking fintech company, making it easier for traders to explore their algo solutions and take action.