Bringing a fresh creative website to EzQuant.

Role: UI/UX Designer Client Industry: Algo Trading / Fintech (Indian Stock Market)

EzQuant approached me to redesign their outdated website with a fresh, modern, and user-friendly interface. The goal was to clearly communicate their value proposition and simplify the user journey across multiple services in the algo trading space.

EzQuant offers both ready-to-use platforms like EzWebApp and customized solutions tailored for retail traders in the Indian stock market. Their previous website lacked clarity, visual hierarchy, and did not reflect the cutting-edge nature of their product offerings.

Conducted UX audit of the existing site

Identified user pain points and areas of confusion

Restructured the site architecture for better flow and discoverability

Designed intuitive page layouts that clearly communicate:

Delivered clean, conversion-oriented pages with a strong focus on usability and messaging

The redesigned website now positions EzQuant as a forward-thinking fintech company, making it easier for traders to explore their algo solutions and take action.