Darino — Plant Nursery E-commerce Website

Short Description A modern e-commerce website for a plant nursery, designed to make plant discovery, product selection, and ordering simple and intuitive.

Project Overview I designed and developed Darino, an e-commerce website for a plant nursery focused on flowers, shrubs, and garden plants.

The main goal was to turn a large product catalog into a clear shopping experience where customers can quickly understand each plant, compare options, and make confident buying decisions.

The website was structured around product discovery, detailed plant information, simple ordering, and responsive mobile usability.

E-commerce UX/UI

Product catalog structure

Product page design

Responsive frontend development

Shopping flow

Product filtering

Delivery and ordering experience

Mobile optimization

Conversion-focused layout

Plant catalog with clear categories

Product filtering and browsing

Detailed product pages

Price and size options

Plant characteristics and care information

Planting recommendations

Suggested plant combinations

Shopping cart and ordering flow

Delivery information

Responsive mobile experience

UX Challenge Buying plants online is more complex than buying a standard retail product.

Customers often need more than a photo and a price. They also want to understand plant size, planting season, care requirements, suitable combinations, expected appearance, and how many plants they may need for a specific area.

The main UX challenge was organizing this information without making product pages feel overwhelming.

Solution I structured each product page around the customer’s most important questions first: what the plant looks like, how much it costs, what size is available, and whether it fits their garden.

More detailed information such as planting guidance, care recommendations, characteristics, and compatible plants is presented further down the page.

The shopping experience also includes composition-based recommendations, helping customers discover combinations of plants instead of purchasing individual products in isolation.

Outcome The final experience creates a clearer path from discovering a plant to understanding how it fits into a garden and placing an order.

The project demonstrates a combination of e-commerce thinking, product information architecture, responsive design, and conversion-focused UX.