THE GOAL

The main goal for the landing page was to debut at the J.P. Morgan Healthcare Conference. The conference was two months away so we had a very limited timeframe to create the branding of the new merged company and develop the landing page based on the new brand. What I usually say in this case? Challenge accepted!

Velsera is a three leading companies in healthcare and biopharma industry that merged together. I was part of the Traina team creating a landing page from scratch based on the unique branding that the team has created.

Velsera needed to articulate what the three businesses could promise as a collective and also position the business for expansion. The team created the concept of an engine, an analogy for how Velsera moves data between healthcare and research to power precision insights and generate momentum for discovery. The continuous flow of information inspired use of 3-D imagery to express this cycle—an image system that could change and morph as the company further evolved its category.

After multiple iterations on the value loop the final decision has been made to go with the development of the actual loop. Besides iterating on the most challenging graphic of the site I also explored dark and light theme for the site. The client preferred the dark theme which is more impactful and different from competitors in the healthcare industry.

See how Velsera comes to live in multiple digital and print formats.